Mission Bon Accueil helps Montrealers in need. Their network of volunteers, staff and organizations are constantly on the move to support the homeless.

Over the course of a year they host and manage many campaigns and events to extend this support. This advertising campaign was a tandem online video and print release for general awareness about the Mission.

Using photography from an internal bank of real staff members and beneficiaries, the goal was to develop three ads promoting their three core principles; support through Shelter, Food, and Love (Loger, Nourrir, et Aimer). The ads were published in Montreal’s Bixi bike rental racks around the city. At the same time, a video was posted online as well as the Mission’s socials.