Latin American Vibes
Vanessa and Alex run La Casita Kitchen in Halifax. They sell Latin American specialties and business is growing fast! Their products feature flavours from their Cuban and Venezuelan roots. It’s very exciting to see this kind of cuisine offered in the city.
Every weekend they hit local markets with their Empanadas, Venezuelan Empanadas, and Tequeños. They’ve seen the demand for their frozen Empanadas explode. The business now has regular orders in some reputable, high-end, grocery stores.
Client
La Casita Kitchen
Services
Packaging design, Logotype, Art Direction
Year
Summer 2025
The first issue to address was how to simplify their packaging process. They were spending too much time packing and vacuum sealing each order. This problem was solved by using a pre-made, sealable pouch, printed in Nova Scotia.
Next up was updating the look for their packaging to stand out in the stores’ frozen section. As with most new businesses, the original look was all done in-house. This was the case with the branding for the business, as well as the Empanadas. Our first step was an upgrade to the main business logotype. This visual style would help steer the look of the packaging.
The design for the packaging itself focuses on the ingredients for each SKU. Custom ingredient illustrations and colour palettes were developed. The goal was a family of products that could stand out on their own and work together.
