Latin Vibes
Vanessa and Alex run a growing business in Halifax selling Latin American specialties featuring flavours from their Cuban and Venezuelan roots. It’s very exciting to see this kind of cuisine offered the city.
Every weekend they hit local markets with their Empanadas, Tequeños and Venezuelan Empanadas. They’ve seen the demand for their frozen Empanadas explode. And the business now has regular orders in some reputable, high-end, grocery stores.
Client
La Casita Kitchen
Services
Packaging design, Logotype, Art Direction
Year
Summer 2025
The first issue to tackle was how to simplify their packaging process. They were spending too much time packing and vacuum sealing each order. Next was to update the look for their packaging to stand out in the stores’ frozen section.
As with most new businesses, the original look was all done in-house. This was the case with the branding for the business as well as the SKUs. Ou first step was an upgrade to the main business logotype. This visual style would help steer the look of the new packaging.
The design for the packaging itself needed to highlight the ingredients for each SKU. Custom ingredient illustrations and colour palettes were developed. The goal was a family of products that could stand out on their own and work together.
