Adventure venture
Matthew and Heather Lambert own and operate their whale and wildlife tour business on beautiful Grand Manan island in New Brunswick. Their tours are unique and personal and guests are out visiting whales in less than 15 minutes!
In their first year, bookings exploded. They soon realized they needed a way to manage orders online and a professional branding system to stand out from the competition.
Client
Lambert Family Adventures
Services
Brand strategy, Logotype, Shopify website, Art Direction
Year
2020
The first step was developing an identity which could work with many items such as staff apparel, social media accounts, website, signage and promotional cards.
Along with the logo, a family of icons were designed which would work on their own or alongside the main identity. The icons were also turned into a pattern for backgrounds. With a custom colour palette, all the new branding elements work together or on their own, allowing for a lot of flexibility.
Heather and Matt commissioned original photography showcasing their tours and the natural beauty of Grand Manan.
The website was developed on the Shopify platform. Features include online bookings, group rates, specials, gift cards and merch.
