Work party
In 2018, Dawson College celebrated a huge 50th anniversary. The celebrations were carried out over the entire year. Being a graduate of the CEGEP’s graphic design department, this project close to the heart.
Client
Collège Dawson College
Services
Brand strategy, Logotype, Photoshoot, Art Direction
Year
2018
All communication pieces were evaluated and overhauled including typography, layout, and colour palettes. An official logotype for the anniversary was developed which could be applied in different scales.
Along with a grad from Dawson photography, we set out to create a photo essay and branding system the Dawson communications team could use throughout the two year celebration.
Two photo shoots took place featured Dawson students and faculty, both past and present. All the elements were then applied together to form the final campaign.
