Most of the food served at Bessie North House is grown in the valley. The stars of each course of their monthly menu are the local and seasonal vegetables. Their culinary inspiration, and the lush green of the beautiful valley, was the influence in creating a visual which would describe the place and product.

The branding evokes all the nature and life in this part of the province. The symbol calls to mind the healthy, vibrant property David and Susan lovingly tend to everyday and the menus their customers enjoy.