Title
Adriana and Eduardo run several restaurants where they share their culture and cuisine. The recently acquired a local handmade popsicle business and decided they needed to update the branding and packaging.
Once they took over and changed the name, the plan was to get ahead of the competition with modern branding and packaging design. They launched with five SKUs offered in two formats; a single popsicle and boxes of five.
ClientHali PopsServicesArt Direction, Brand Strategy, Logotype, Packaging design, Photo retouching, Website developmentYear2026
The concept features the ingredients in colourful, fun, and playful illustrations. Seeing as there was a name change, the focus was put on the business name first, followed by the flavour. Each SKU has its own bold typeface. All five are different, but contain similar type treatments, as to feel like a family of products.
Once the design was established, the packaging was created, as well as some small pieces of merch. Last was the creation of a website and social media posts.
