Getaway Farm

Growing family

Getaway Farm is a family run farm and butchery business located in the Annapolis Valley of Nova Scotia. With multiple shops in Halifax, the team works incredibly hard to provide top quality butchery products throughout the province.

As the business grew, the family wanted to highlight their heritage in a new branding system. The original family coat of arms was used to develop a clean, modern main symbol. Each element of a heraldic design has meaning and had to be respected in the new design. This also provided the colour palette for all pieces to come.

As a secondary branding, a simplified logotype was created. It has a series of sizes for different applications. Both the logotype and coat of arms are meant to either work together, or on their own.

Several new promotional pieces were created. These included new stationary, embellishments for the shops, advertising and signage.