Axe To Grind Foods

Spiced life

Cynthia and Bob make high quality spice rubs, blends and seasonings in Nova Scotia. They offer a wide variety of products found in many small markets and stores around the province. Most popular are their glass rim flavours and popcorn toppings.

As their business grew, the opportunity to expand into larger grocery stores happened. It was time to upgrade the look of their entire packaging family.

The project began with establishing a visual style and layout for each product category. The current logo was also redesigned to work better with the new packaging design.

Production included artwork for 37 different SKUs in four categories. Unique patterns and colour palettes were developed as a method to quickly identify each product when presented together in stores.


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