Développement économique Canada pour les régions du Québec

Flexible style

The Canada Economic Development for Quebec Regions (CED) federal department provides funding and support to Quebec businesses and regions.

In 2019 they wanted a new, modern design language to use across all of their communication pieces. The mandate was to develop a visual which would be unique and extremely flexible.

A bright colour palette was developed so in the CED team would have many options when building reports, presentations and other communication pieces.

To compliment the new branding, a family of icons was created. The icons needed to be clear and work with the new palette and at different sizes without loosing their meaning.

Once the new branding system was established and tested, the CED requested a thorough branding guide to allow the team to maintain consistent looking materials.