Bishop’s Cellar is a beloved Halifax boutique offering specialty wine, beer and spirits. Their reputation of service and selection is second to none in the city. 

Over the summer of 2019 they doubled their retail space. Included in this major shop upgrade was a revamp of their branding. Bishop’s hired a local firm to create the new retail layout who added a new work-mark in with the mandate. VCS came on after to apply the new branding to all aspects of the business.

The project began with creating transitional promotion and signage to keep customers informed of the brief disruption in service.

A family of iconography was developed for use on packaging, the online store and social media.

Once open, the new space required all new signage. This included a touchscreen interface, way finding and monthly promotions.